branding concept

Personal brand style guide:

For my branding, I wanted to use my name as my primary logo. Reflecting my modern and simplistic style I chose a display font that best represented that. For my secondary type face I used a simplistic and clean san serif. To make it more personal, I included the Lily of The Valley as my brand element because it's the flower for my birth month of May. For my color pallette, I wanted to keep it simple and neutral with one accent color. I chose a shade of pink as the accent color because it has always been a favorite of mine. All colors within the branding have been specked in Pantone, CMYK, and RGB.

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Brand Mock-up: 

For my branding mock-up I designed my office stationary. I designed letter, head, envelopes, folder, and personal business card using my logo and patterns. I then organized all of these assets and elements in to a style guide for easy access and use. As well as to maintain that everything stays on brand.

 

Programs used to develop: Adobe Illustrator & Adobe Photoshop